Art Direction
Design
For the 40th Anniversary of Air Force 1, Nike released several classic iterations of the AF1 over the course of 2022 to commemorate it’s rich history with the brand and its’ profound East Coast heritage. The global campaign created to support the Anniversary Edition AF1’s from a retail and content perspective was entitled ‘Color of the Month.’
The Color of the Month campaign was utilized at Nike Doors across the globe throughout 2022 and into 2023 for retail activations, content, and more. For the launch of the campaign, we also created a three-part content series on the SNKRS app to tell the story of each influential East Coast city in AF1 history.
Client: Nike Global NBHD & SNKRS
Agency: Recess Studios
Creative Director: Brett Dalzell
AD/Lead Designer: Rogue Stoppard
Art Direction
Strategy
Design
For All-Star Weekend 2023, Jordan Brand created a large-scale activation in Salt Lake City, UT entitled: ‘Parlor23’ to act as their central hub for athletes and consumers throughout the weekend.
The 2nd floor of the activation highlighted key Jordan athletes in their own larger-than-life athlete zones and hosted live discussions and basketball workshops with the athletes themselves, as well as offering footwear trialing and skills challenges on-court.
The 1st floor acted as a retail store and pizza parlor based on Michael Jordan’s iconic flu game and the lore of the pizza shop that he got food posioning from. Here consumers could purchase new Jordan product as well as customize jerseys or hoodies while enjoying a fresh slice of pizza.
Client: Jordan Brand
Agency: Limitless Creative
Creative Director: Austin Crane
AD/Lead Designer: Rogue Stoppard
Partners: Hovercraft Studio, Position Sports
Art Direction
Design
For the 10th anniversary of Camp Flog Gnaw in November 2024, Coca-Cola brought the energy and nostalgia of a classic carnival to life. Inspired by the charm of old-school funhouses and big-top aesthetics, the Coke Studio delivered an engaging and interactive brand experience featuring: a fisheye overhead photo booth for unique, shareable moments, a mesmerizing hall of mirrors, Coca-Cola samples, and exclusive premium giveaways.
Client: Coca-Cola
Agency: Crown + Conquer
AD/Lead Designer: Rogue Stoppard
3D Designer: Ed Carballo
Content: THUNK
Design
Show Direction
Art Direction
To commemorate the Lululemon x Team Canada collaboration for the Paris 2024 Olympics and the athlete kits they created, Lululemon hosted a reveal moment and fashion show in Toronto, featuring Team Canada’s Olympic and Paralympic athletes.
The show guided viewers through Team Canada’s Opening and Closing Ceremony looks, highlighting the vibrant and versatile construction of the garments designed for both Olympic and Paralympic athletes.
As the show concluded, the grand reveal occurred as the center screen lifted, showcasing the entire collection in close-up, interactive displays that allowed guests to examine the garments and appreciate the details firsthand.
Client: Lululemon x Team Canada
Agency: Pinch
Creative Director: Michael Brown
Lead Spatial Designer: Markus Boynton
Lead Designer/AD: Rogue Stoppard
Production Agency: Salt
Art Direction
Strategy
Design
As a way to give back to Nike App Members, local sneakerheads, and community members, Jordan Brand hosted a sort of ‘sweepstakes’ to give 23 lucky winners a Jordan Brand experience of a lifetime for various key moments throughout the year.
The first stop: Salt Lake City, UT for All-Star Weekend, where winners were treated to VIP access at Parlor23, a behind-the-scenes tour of TNT studios, exclusive product, and more.
The second stop: Boston, MA for Jayson Tatum’s first official shoe release, where winners were given VIP access to the Concepts x Tatum 1 pop-up, exclusive product, a Celtics courtside experience at TD Garden, and more.
Client: Jordan Brand
Agency: Limitless Creative
Creative Director: Austin Crane
AD/Lead Designer: Rogue Stoppard
Art Direction
Strategy
Design
The “Air Council” was a group of 10 creatives in Chicago formed with the intention of advancing the state of the creative landscape and opportunities for those working within it. The council was comprised of five former Nike School: Chicago participants from previous semesters who displayed incredible talent. For their efforts, we sought out five of Chicago’s most elite artists and entrepreneurs in the respective spaces they aspire to work in and provided the opportunity to form the perfect curriculum for each of the mentor/mentee pairings.
This program presented the mentees with a unique opportunity to elevate their craft and approach to innovation through the guidance of their assigned Air Council mentor. At the end of the 6-week experience, the Air Council mentees walked away with invaluable knowledge and experience to prepare them for the industry.
Client: Nike
Agency: Limitless Creative
Creative Director: Austin Crane
AD/Lead Designer: Rogue Stoppard
Creative Direction
Art Direction
Design
Returning to Chicago for its’ second year in a row, the Jumpman Summer Series is a community-based recreational basketball tournament with the same energy as a pro game. The teams on the 2023 roster consisted of a balance of retail doors and community hot spots in Chicago with some more charitable organizations and programs focused on giving back to the community. This delicate balance fueled some of the biggest rivalries yet, driving energy throughout the series and into the championship, where Succezz took their second win in a row.
Client: Jordan Brand
Agency: Limitless Creative
Creative Director: Rogue Stoppard
AD/Lead Designer: Rogue Stoppard
Art Direction
Design
IDK’s ‘No Label Academy’ is a program that aims to provide education and access around the entertainment and music industries to a diverse selection of students from around the country. The first semester was hosted at Harvard University and featured guest lectures from Nike executives, Virgil Abloh, and surprise performances from Rico Nasty and more. Along with the educational experience of a lifetime, each student recieved a one-off capsule collection in collaboration with Nike along with a pair of custom Air Force 1’s.
Client: Nike
Agency: Recess Studios
Creative Director: Brett Dalzell
AD/Lead Designer: Rogue Stoppard
Creative Direction
For Nike’s JDI Day 2023 celebration, they hosted a number of different activations across WHQ campus for employees to participate in. From pickle ball to basketball, music, drinks, and even a late night talk show; there was no shortage of entertainment for employees for a successful day of movement, mindfulness, nutrition, rest, and connection.
Nike enlisted the team and I to come up with bespoke visual identites and activations for 3 key activations on campus; a gritty NY-inspired park jam, a digital focused eSports lounge, and retro late night talk show.
AF1 Park Jam:
A classic NY-Style basketball park jam with breakdancers, pick-up games, pop-a-shots, an AF1 gallery, & more.
.Swoosh All Access eLounge:
A moody eSports lounge with early acess to unreleased games, marquee face-offs, gaming stations, & more.
‘Late Night’ with Howard “H” White:
A late night talk show with the legendary Howard White of Jordan brand and guests like Nigel Sylvester and Ray Allen.
Client: Nike
Agency: Plastic Sunshine
Creative Director: Rogue Stoppard
Lead Designers: Grace Potts, Kyle Zadina