To celebrate the launch of the monumental collaboration between Adidas Skateboarding, Wall Street Skate Shop, and Olympique Lyonnais in Lyon, France, we developed and executed the full campaign to release the collection across skate and football channels. The collection included a dedicated skate capsule, football kit, and a special edition jersey.
The campaign launched with a hero film captured on location in Lyon, featuring the team skating through Groupama Stadium in search of the jerseys, with OL athletes cheering them on. The campaign seamlessly blended soccer and skate cultures, culminating in a community skate jam at Hôtel de Ville—a site that served as a core inspiration for the design of the collection itself.
Beyond film and content, we also led the creative for the full retail directive, delivering window takeovers, key visuals, and toolkit elements to activate the collaboration at retail in France.
CLIENT: ADIDAS SKATEBOARDING AGENCY: IMA NYC CREATIVE DIRECTOR: ALEX JUNQUERA DIRECTOR / DP: ED HUBERT VIDEOGRAPHER: TORSTEN FRANK PHOTOGRAPHERS: FRED MORTAGNE, REECE LEUNG, ZANDER TAKETOMO ART DIRECTOR:: ROGUE STOPPARD
