To commemorate the Lululemon x Team Canada collaboration for the Paris 2024 Olympics and the athlete kits they created, Lululemon hosted a reveal moment and fashion show in Toronto, featuring Team Canada’s Olympic and Paralympic athletes. The show guided viewers through Team Canada’s Opening and Closing Ceremony looks, highlighting the vibrant and versatile construction of the garments designed for both Olympic and Paralympic athletes.
As the show concluded, the grand reveal occurred as the center screen lifted, showcasing the entire collection in close-up, interactive displays that allowed guests to examine the garments and appreciate the details firsthand. Lululemon x Team Canada collaborated with Pinch Creative to craft a unique, immersive experience for revealing the Paris 2024 athlete kits. From show-running to experiential builds, the team at Pinch managed every aspect of the event. My role encompassed initial concept development with the Spatial team, graphic applications, and direction for both the show and motion graphics.
We were also tasked with creating and producing the retail toolkit across global Lululemon doors for the Team Canada collection from window displays to in-store vignettes, in order to fully encapsulate the collection and campaign in a unique, shoppable way.
CLIENT: LULULEMON X TEAM CANADA AGENCY: PINCH CREATIVE DIRECTOR: MICHAEL BROWN (SPATIAL) EMILY RITTER (GRAPHIC) LEAD SPATIAL DESIGNERS: MARKUS BOYNTON, JARED YOUNGER ART DIRECTOR / LEAD GRAPHIC DESIGNER: ROGUE STOPPARD GRAPHIC DESIGNER: KIMBERLY BAGER
