Adidas Skateboarding x Tyshawn Jones ‘The Bronx News’
Experiential Production + Retail Pop-Up + Skate Jam

IMA
2025

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Adidas Skateboarding x Tyshawn Jones ‘The Bronx News’
The Bronx News Facade
203 Spring Street

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Adidas Skateboarding x Tyshawn Jones ‘The Bronx News’
The Bronx News Pop-Up Details:
Window

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Adidas Skateboarding x Tyshawn Jones ‘The Bronx News’
The Bronx News Pop-Up Details:
Ice Machine

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Adidas Skateboarding x Tyshawn Jones ‘The Bronx News’
The Bronx News Pop-Up:
Tysawn & Na-Kel

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Adidas Skateboarding x Tyshawn Jones ‘The Bronx News’
The Bronx News Truck

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Adidas Skateboarding x Tyshawn Jones ‘The Bronx News’
The Bronx News Truck:
Tyshawn

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Adidas Skateboarding x Tyshawn Jones ‘The Bronx News’
The Bronx News Pop-Up Details:
Newspapers + Crates

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Adidas Skateboarding x Tyshawn Jones ‘The Bronx News’
The Bronx News Pop-Up Details:
Window + Bobblehead

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Adidas Skateboarding x Tyshawn Jones ‘The Bronx News’
The Bronx News Pop-Up Details:
Shoe Packaging

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Adidas Skateboarding x Tyshawn Jones ‘The Bronx News’
The Bronx News Pop-Up Details:
Shoe Packaging

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Adidas Skateboarding x Tyshawn Jones ‘The Bronx News’
The Bronx News Pop-Up Details:
Interior

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Adidas Skateboarding x Tyshawn Jones ‘The Bronx News’
The Bronx News Pop-Up Details:
Newspaper Boxes

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Adidas Skateboarding x Tyshawn Jones ‘The Bronx News’
The Bronx News Pop-Up:
Tyshawn

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Adidas Skateboarding x Tyshawn Jones ‘The Bronx News’
The Bronx News Pop-Up:
WhoKid & Friends

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Adidas Skateboarding x Tyshawn Jones ‘The Bronx News’
The Bronx News Pop-Up:
Tyshawn

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Adidas Skateboarding x Tyshawn Jones ‘The Bronx News’
The Bronx News Pop-Up:
Tyshawn

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Adidas Skateboarding x Tyshawn Jones ‘The Bronx News’
The Bronx News Retail Pop-Up:
Adidas Originals Flagship

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Adidas Skateboarding x Tyshawn Jones ‘The Bronx News’
The Bronx News Retail Pop-Up Details:
Postcards

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Adidas Skateboarding x Tyshawn Jones ‘The Bronx News’
The Bronx News Retail Pop-Up:
Tyshawn

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Adidas Skateboarding x Tyshawn Jones ‘The Bronx News’
The Bronx News Retail Pop-Up Details:
Newspapers + Newspaper Box

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Adidas Skateboarding x Tyshawn Jones ‘The Bronx News’
The Bronx News Retail Pop-Up:
Tyshawn

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Adidas Skateboarding x Tyshawn Jones ‘The Bronx News’
The Bronx New Skate Jam:
LES Skatepark

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Adidas Skateboarding x Tyshawn Jones ‘The Bronx News’
The Bronx New Skate Jam:
LES Skatepark

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Adidas Skateboarding x Tyshawn Jones ‘The Bronx News’
The Bronx New Skate Jam:
LES Skatepark

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Adidas Skateboarding x Tyshawn Jones ‘The Bronx News’
The Bronx New Skate Jam:
LES Skatepark

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Discipline:

Art Direction
Design
Web Design

To celebrate the launch of Tyshawn’s latest signature shoe with adidas skateboarding, we brought the Bronx to life with a full-scale newsstand-style pop-up at 203 Spring Street in the heart of SoHo. Designed as a hybrid newsstand-meets-skateshop/bodega, the space was packed wall-to-wall with Tyshawn’s Thrasher covers, sponsor gear, custom candy packaging, newspapers, and an icebox stocked with special product. A limited-edition colorway of the shoe was released exclusively at the pop-up, drawing a crowd that included Edison Chen, the adidas Skateboarding team, and more.

In parallel, we installed a mini version of the Bronx newsstand inside the adidas Originals store, where Tyshawn made a surprise appearance to hand out custom bobbleheads, skate decks, and meet fans. To round out the week, we hosted a skate jam at LES Skatepark, complete with a product toss and community celebration that tied back to the launch.

Beyond the event, we also led creative on the full Tyshawn seasonal retail toolkit, rolling out globally this summer — more soon.

CLIENT: ADIDAS SKATEBOARDING
AGENCY: IMA
CREATIVE DIRECTOR: ALEX JUNQUERA
ART DIRECTOR / LEAD DESIGNER: ROGUE STOPPARD

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