Discipline:
Art Direction
Design
Web Design
For All-Star Weekend 2023, Jordan Brand created a large-scale activation in Salt Lake City, UT entitled: ‘Parlor23’ to act as their central hub for athletes and consumers throughout the weekend.
The 2nd floor of the activation highlighted key Jordan athletes in their own larger-than-life athlete zones and hosted live discussions and basketball workshops with the athletes themselves, as well as offering footwear trialing and skills challenges on-court. The 1st floor acted as a retail store and pizza parlor based on Michael Jordan’s iconic flu game and the lore of the pizza shop that he got food posioning from. Here consumers could purchase new Jordan product as well as customize jerseys or hoodies while enjoying a fresh slice of pizza.
In order to bring this grandiose idea to life, Jordan Brand enlisted the help of the team and I at Limitless Creative to concept, create, and execute a complex multi-faceted activation over All-Star Weekend. From initial concepting for the overall experience, down to designing car wraps and hoodies, I was the lead Art Director and Designer on the Limitless end.
CLIENT: JORDAN BRAND
AGENCY: LIMITLESS CREATIVE
CREATIVE DIRECTOR: AUSTIN CRANE
ART DIRECTOR / LEAD DESIGNER: ROGUE STOPPARD
PARTNERS: HOVERCRAFT, POSITION SPORTS
The 2nd floor of the activation highlighted key Jordan athletes in their own larger-than-life athlete zones and hosted live discussions and basketball workshops with the athletes themselves, as well as offering footwear trialing and skills challenges on-court. The 1st floor acted as a retail store and pizza parlor based on Michael Jordan’s iconic flu game and the lore of the pizza shop that he got food posioning from. Here consumers could purchase new Jordan product as well as customize jerseys or hoodies while enjoying a fresh slice of pizza.
In order to bring this grandiose idea to life, Jordan Brand enlisted the help of the team and I at Limitless Creative to concept, create, and execute a complex multi-faceted activation over All-Star Weekend. From initial concepting for the overall experience, down to designing car wraps and hoodies, I was the lead Art Director and Designer on the Limitless end.
CLIENT: JORDAN BRAND
AGENCY: LIMITLESS CREATIVE
CREATIVE DIRECTOR: AUSTIN CRANE
ART DIRECTOR / LEAD DESIGNER: ROGUE STOPPARD
PARTNERS: HOVERCRAFT, POSITION SPORTS