Discipline:
Art Direction
Title Treatment
Seeding Kit Design
Sandy Liang x Android
Spring/Summer ‘25
For Sandy Liang’s Spring/Summer 2025 show at NYFW, we partnered with Android to unveil a first-of-its-kind collaboration merging fashion with mobile tech. With Android’s push into more culturally relevant, Gen Z–driven territory, we were brought on to develop the partnership strategy and lead creative for the brand integration from start to finish.
We crafted a full 360° approach — from early positioning to the final film. This included designing custom seeding kits for press and partners, developing branded accessories that walked in the runway show (including beaded lanyards, co-branded phone charms, and cases), placing key talent with Android devices throughout fashion week, and directing a campaign film that launched during the show’s media rollout.
Across every touchpoint, our goal was to help Android feel at home in Sandy’s world — playful, nostalgic, and rooted in New York — without losing its core identity as a tech-forward brand. The result was a seamless cultural moment that lived across NYFW, social, press, and retail.
We crafted a full 360° approach — from early positioning to the final film. This included designing custom seeding kits for press and partners, developing branded accessories that walked in the runway show (including beaded lanyards, co-branded phone charms, and cases), placing key talent with Android devices throughout fashion week, and directing a campaign film that launched during the show’s media rollout.
Across every touchpoint, our goal was to help Android feel at home in Sandy’s world — playful, nostalgic, and rooted in New York — without losing its core identity as a tech-forward brand. The result was a seamless cultural moment that lived across NYFW, social, press, and retail.
CLIENT: SANDY LIANG X ANDROID
AGENCY: CROWN + CONQUER
CREATIVE DIRECTOR: RICKIE ASHMAN
ART DIRECTOR / LEAD DESIGNER: ROGUE STOPPARD
AGENCY: CROWN + CONQUER
CREATIVE DIRECTOR: RICKIE ASHMAN
ART DIRECTOR / LEAD DESIGNER: ROGUE STOPPARD