Coke Studio Camp Flog Gnaw
Experiential Production
Crown + Conquer
2024
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Crown + Conquer
2024
Home
Discipline:
Art Direction
Direction of Photography
Design
For Camp Flog Gnaw 2023, Coca-Cola tapped us to bring Coke Studio to life in a way that would resonate with one of the most culturally in-tune festival crowds out there. Inspired by the raw creativity and DIY spirit of the lineup — and Tyler’s world at large — we transformed the footprint into a layered, immersive space where music, expression, and refreshment collided.
We handled everything from experiential concepting to on-site art direction, creating a dynamic build-out that included live performances, limited-edition screenprinting, interactive merch walls, and artist-inspired photo moments. Every element invited festivalgoers to engage, post, and hang out — with ice-cold Coke always within reach.
The result was a destination that felt more like a house party than a brand activation — buzzing, weird in the best way, and undeniably Flog Gnaw.
CLIENT: COCA-COLA
AGENCY: CROWN + CONQUER
ART DIRECTOR / LEAD DESIGNER: ROGUE STOPPARD
SPATIAL DESIGNER: ED CARBALLO
AGENCY: CROWN + CONQUER
ART DIRECTOR / LEAD DESIGNER: ROGUE STOPPARD
SPATIAL DESIGNER: ED CARBALLO